We created the motion identity system for Hims & Hers—in partnership with Mouthwash Studio—to create a cohesive, expressive motion language that elevates the brand across all digital touchpoints. The new motion system ensures a unified, dynamic visual experience reflecting Hims & Hers modern, approachable ethos.
INTERCONNECTED MOVEMENTS EACH ELEMENT CAN STAND INDEPENDENTLY WHILE SYNCHRONIZING AS PART OF A COMPLETE STORY
ANCHOR POINTS ANIMATIONS ANCHOR AROUND A CENTRAL PARENT NULL, CREATING SEAMLESS MOVEMENT THAT ACCENTUATES EACH ELEMENT
PULLING FOCUS BY PAUSING SUBTLY AT MOMENTS OF EMPHASIS, WE BUILD ANTICIPATION AND GUIDE ATTENTION
The Hims & Hers motion system is designed to remove barriers, create intuitive experiences, and build stronger, more personal connections.
From subtle cues to bold interactions, every movement serves a purpose: to make health feel more human, accessible, and empowering. Rooted in our core creative concept—Access for All—momentum becomes a tool for inclusivity, clarity, and care.
REMOVE BARRIERS A CLEAR, CONFIDENT APPROACH THAT FEELS EMPOWERING, NOT COMPLICATED
SHOW DON'T TELL PERSONAL INTERACTIONS FEEL LIKE BEING TRULY SUPPORTED BY A LIVING, CARING HUMAN BEING
HUMAN CONNECTION RELATABLE, HUMAN EXPERIENCES THAT FEEL FRESH AND FAMILIAR